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Monthly Archives: December 2013
CPC Advertising – How Does It Work?
Value based purchasing, or “pay-per-performance” is a common model in many industries including insurance, entertainment, and traditional marketing. In online advertising, we use the term CPC (Cost per click) or PPC (pay per click) to denote that same model. CPC … Continue reading
Posted in Advertising Technoligies, Articles Tagged CPC, CPC advertising, Google, pay per click, pay-per-performance, PPC, WMADV - WEBMEDIA 1 Comment
Measuring your Click-Through Rate
We’ve all been there. Browsing a site, we notice an interesting ad, but how often do we actually click? And does it matter? Written by WMADV Advertising It matters to the advertiser. Click-through Rate (CTR) essentially measures the success of … Continue reading