Monthly Archives: December 2013

Creating Awareness and Exposure with Social Media Optimization

Posted on December 31, 2013 by WEBMEDIA - WMADV

Facebook, Twitter, Google+. LinkedIn, Pinterest, Instagram, Foursquare, Youtube and more. Social media channels abound, each with its unique purpose and uses. Published by: WEBMEDIA-WMADV Advertisers who want to gain brand awareness and exposure need to optimize their social media presence … Continue reading →

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Conversion Rate – How is It Calculated?

Posted on December 29, 2013 by WEBMEDIA - WMADV

In online marketing, conversation rate refers to the number of people who visit a website and then complete a specific desired action such as buy a product, download a document, request a demo, or view a video. The text was … Continue reading →

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CPC Advertising – How Does It Work?

Posted on December 26, 2013 by WEBMEDIA - WMADV

Value based purchasing, or “pay-per-performance” is a common model in many industries including insurance, entertainment, and traditional marketing. In online advertising, we use the term CPC (Cost per click) or PPC (pay per click) to denote that same model. CPC … Continue reading →

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Measuring your Click-Through Rate

Posted on December 12, 2013 by WEBMEDIA - WMADV

We’ve all been there. Browsing a site, we notice an interesting ad, but how often do we actually click? And does it matter? Written by WMADV Advertising It matters to the advertiser. Click-through Rate (CTR) essentially measures the success of … Continue reading →

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