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Monthly Archives: July 2014
Compensation Methods
The compensation methods are a general set of pricing and business models used for various types of online advertising campaigns. The PPC (Pay Per-Click), the PPS (Pay-Per-Sale) and the PPL (Pay-Per Lead) are all examples of some of the most … Continue reading
Posted in Terms in Advertising
Tagged compensation methods, pay per click, Pay-Per Lead, Pay-Per-Sale, WebMedia
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Click Fraud
It is now clear that the Pay Per-Click method has become one of the most popular advertising techniques used online. However, sometimes PPC can turn into an unpleasant trap when a person or computer software commits an intentional click fraud … Continue reading
Posted in Terms in Advertising
Tagged advertising techniques, pay per click, PPC, Webmedia Online Advertising
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