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Category Archives: Advertising Technoligies
Interesting Trends in Video Advertising
Consumers want more video! This data is understood to almost every advertiser on these days. Therefore, we see and will continue to see more video advertising. This video published by ViralGains describes some trends to watch in the video advertising … Continue reading
Posted in Advertising Technoligies, Video
Tagged smartphones, tablets, video advertising, WMADV
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What is the Value of Social Presence, Including Advertising?
An interesting infographic made by Radiate Media shows what is the value of social presence (which includes social media advertising). According to the infographic, 78% of small businesses get at least 25% of new customers via social media. With 1 … Continue reading
Will 2015 Be a Good Year for Video Advertising?
On recent years, we can hear a lot of forecasts about video advertising and its growing popularity. This video, made by ReelnReel, mentions some trends in video advertising that are going to happen on 2015. According to the video, the … Continue reading
Posted in Advertising Technoligies, Video
Tagged 2015, display advertising, forecasts, native advertising, video advertising
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Fraud Stunts in Video Advertising?
Wall Street Journal warns advertisers in this video from fraud stunts in the field of video advertising. Nowadays, companies transfer their ad budgets to online and one of the common online ways is video advertising – where they can target … Continue reading
Posted in Advertising Technoligies, Video
Tagged Fraud Stunts, video advertising, WMADV
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Watch: Online Advertising Trends Towards 2015
If you want to set in the most concise online advertising trends towards 2015, so the words that come up in our minds are: mobile, local and social. Online advertising is changing constantly updated and those who may miss opportunities … Continue reading
Posted in Advertising Technoligies, Video
Tagged Advertising Trends, online advertising, presentation, WMADV
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Programmatic Marketing Platforms are a Win-Win-Win
A 2013 IDC report stated that by 2016, nearly $14 billion will be spent on real-time buying of online ads. This demonstrates tremendous growth for the online advertising industry. The report further forecasts $66 billion will be spent in 2016 … Continue reading
RTB Advertising – Just like Wall Street
In Wall Street movies, we often see stock managers pouring over computer screens, waving their hands as they buy and sell stock, making or losing millions. Its high energy, high pressure and incredibly fast paced. The text is written by … Continue reading
Posted in Advertising Technoligies, Articles
Tagged publisher, real time bidding, RTB, Wall Street, WMADV Advertising
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Creating Awareness and Exposure with Social Media Optimization
Facebook, Twitter, Google+. LinkedIn, Pinterest, Instagram, Foursquare, Youtube and more. Social media channels abound, each with its unique purpose and uses. Published by: WEBMEDIA-WMADV Advertisers who want to gain brand awareness and exposure need to optimize their social media presence … Continue reading
CPC Advertising – How Does It Work?
Value based purchasing, or “pay-per-performance” is a common model in many industries including insurance, entertainment, and traditional marketing. In online advertising, we use the term CPC (Cost per click) or PPC (pay per click) to denote that same model. CPC … Continue reading
Posted in Advertising Technoligies, Articles
Tagged CPC, CPC advertising, Google, pay per click, pay-per-performance, PPC, WMADV - WEBMEDIA
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