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Category Archives: Articles
What is the Value of Social Presence, Including Advertising?
An interesting infographic made by Radiate Media shows what is the value of social presence (which includes social media advertising). According to the infographic, 78% of small businesses get at least 25% of new customers via social media. With 1 … Continue reading
Video Ads on Youtube – Interesting Data
Youtube has become a major part of our internet expericne. As every smartphone user knows, the most popular video website is available on mobile devices and therefore it has a great popularity. According to the data brought by Sightly Enterprises, … Continue reading
Posted in Articles, Mobile Advertising
Tagged advertising strategy, Mobile Devices, Video Ads
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Habits of Consumers Using Mobile Devices
What do consumers do with their mobile devices? This infographic made by Yahoo! shows the habits of cunsumers: Checking news, weather and sports, playing games, accessing a social network, accessing video website and more… Almost in every one of these … Continue reading
Posted in Articles, Mobile Advertising
Tagged Habits of Consumers, Mobile Devices, video website, WebMedia
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The Growth of Internet Retail Sales
According to the infographic of Ecommerce Platforms, the retail sales in the U.S. will grow in rate of 10% per year, and also on 2015. Altought this data, the online sales are a small part of the whole retail market. … Continue reading
How Much Time Do We Spend on Mobile Every Day?
This interesting infographic by Wolfgang Jaegel shows how much the mobile phone has become a central part of our lives. For example, average time spent on mobile per day is 2:21 hours. Moreover, the mobile web is expected to dominate … Continue reading
Posted in Articles, Mobile Advertising
Tagged desktop use, infographic, mobile web, WMADV
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M-Commerce is Expected to be Equal to E-Commerce by 2018
In this infographic created by Vouchercloud, there is a portrait of a mobile consumer and trends that will increase on next years. According to the forecasts, by 2018 it is estimated that m-commerce sales (commerce via mobile) will reach 626 … Continue reading
China and its Growing Use of Mobile Phones to Get Online
How do the internet users in China get online? There are three major devices, according to this interesting infographic of ChinaChace: 74% of the users get online by desktops, 66% by mobile phones and 46% by laptops. In Webmedia, we … Continue reading
Posted in Articles, Mobile Advertising
Tagged desktop, infographic, mobile phone, WMADV
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Programmatic Marketing Platforms are a Win-Win-Win
A 2013 IDC report stated that by 2016, nearly $14 billion will be spent on real-time buying of online ads. This demonstrates tremendous growth for the online advertising industry. The report further forecasts $66 billion will be spent in 2016 … Continue reading
RTB Advertising – Just like Wall Street
In Wall Street movies, we often see stock managers pouring over computer screens, waving their hands as they buy and sell stock, making or losing millions. Its high energy, high pressure and incredibly fast paced. The text is written by … Continue reading
Posted in Advertising Technoligies, Articles
Tagged publisher, real time bidding, RTB, Wall Street, WMADV Advertising
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Creating Awareness and Exposure with Social Media Optimization
Facebook, Twitter, Google+. LinkedIn, Pinterest, Instagram, Foursquare, Youtube and more. Social media channels abound, each with its unique purpose and uses. Published by: WEBMEDIA-WMADV Advertisers who want to gain brand awareness and exposure need to optimize their social media presence … Continue reading
