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Tag Archives: pay per click
Compensation Methods
The compensation methods are a general set of pricing and business models used for various types of online advertising campaigns. The PPC (Pay Per-Click), the PPS (Pay-Per-Sale) and the PPL (Pay-Per Lead) are all examples of some of the most … Continue reading
Posted in Terms in Advertising
Tagged compensation methods, pay per click, Pay-Per Lead, Pay-Per-Sale, WebMedia
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Click Fraud
It is now clear that the Pay Per-Click method has become one of the most popular advertising techniques used online. However, sometimes PPC can turn into an unpleasant trap when a person or computer software commits an intentional click fraud … Continue reading
Posted in Terms in Advertising
Tagged advertising techniques, pay per click, PPC, Webmedia Online Advertising
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CPC Advertising – How Does It Work?
Value based purchasing, or “pay-per-performance” is a common model in many industries including insurance, entertainment, and traditional marketing. In online advertising, we use the term CPC (Cost per click) or PPC (pay per click) to denote that same model. CPC … Continue reading
Posted in Advertising Technoligies, Articles
Tagged CPC, CPC advertising, Google, pay per click, pay-per-performance, PPC, WMADV - WEBMEDIA
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