Tag Archives: PPC

Click Fraud

It is now clear that the Pay Per-Click method has become one of the most popular advertising techniques used online. However, sometimes PPC can turn into an unpleasant trap when a person or computer software commits an intentional click fraud … Continue reading

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CPC Advertising – How Does It Work?

Value based purchasing, or “pay-per-performance” is a common model in many industries including insurance, entertainment, and traditional marketing. In online advertising, we use the term CPC (Cost per click) or PPC (pay per click) to denote that same model. CPC … Continue reading

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