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Tag Archives: WMADV Advertising
Programmatic Marketing Platforms are a Win-Win-Win
A 2013 IDC report stated that by 2016, nearly $14 billion will be spent on real-time buying of online ads. This demonstrates tremendous growth for the online advertising industry. The report further forecasts $66 billion will be spent in 2016 … Continue reading
RTB Advertising – Just like Wall Street
In Wall Street movies, we often see stock managers pouring over computer screens, waving their hands as they buy and sell stock, making or losing millions. Its high energy, high pressure and incredibly fast paced. The text is written by … Continue reading
Posted in Advertising Technoligies, Articles
Tagged publisher, real time bidding, RTB, Wall Street, WMADV Advertising
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Measuring your Click-Through Rate
We’ve all been there. Browsing a site, we notice an interesting ad, but how often do we actually click? And does it matter? Written by WMADV Advertising It matters to the advertiser. Click-through Rate (CTR) essentially measures the success of … Continue reading
