Programmatic Marketing Platforms are a Win-Win-Win

A 2013 IDC report stated that by 2016, nearly $14 billion will be spent on real-time buying of online ads. This demonstrates tremendous growth for the online advertising industry. The report further forecasts $66 billion will be spent in 2016 for programmatic marketing platforms – are you paying attention yet?

Published by WMADV Advertising

WMADV

Picture: Stuart Miles

Programmatic Marketing Platforms refer to a relatively new advertising solution that applies technology, real time data and multiple media channels. Using data driven marketing, advertisers can make more effective decisions regarding their ad dollars.

PMP effectively uses audience targeting and media optimization to allow marketers to launch and monitor highly targeted marketing campaigns with unprecedented granularity.

Marketers today, according to WMADV, are able to gather an incredible amount of data on users that help to target messages and advertisements with precision and effectiveness. Previous search history, items bookmarked or purchased, mobile devices used, social network activity and more.

Everyday Example

WMADV gives an example: someone searched the NEXT website for a pair of her favorite Ralph Lauren Jeans. Today, wherever she browses she sees ads for the same pair of jeans. On Fabebook, she is informed that many of her friends “Like” NEXT and that at another store the jeans she searched for are on sale. As her day progresses she is bombarded with messages related to NEXT and her favorite jeans which encourage her eventual online purchase – to be the benefit of the advertiser and publisher.

She’s happy, the advertiser is happy, the publisher is happy – win, win, win; it’s all good, right? PMP – it’s smart, effective and delivers in a big way.

WMADV-WEBMEDIA team is dedicated to the optimization of revenue for both advertisers and publishers, maximizing their ROI.  

WEBMEDIA - WMADV

Webmedia at Webmedia - Wmadv
Webmedia is a leading global online ad network that delivers what's important, high-quality products for high-quality advertisers.

Contact us: Address: St. Haorgim 24, Ashdod, Israel
Phone: +972 86229900
Fax: +972 8536851
Email: contacts@wmadv.com
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WEBMEDIA - WMADV

Webmedia is a leading global online ad network that delivers what's important, high-quality products for high-quality advertisers. Contact us: Address: St. Haorgim 24, Ashdod, Israel Phone: +972 86229900 Fax: +972 8536851 Email: contacts@wmadv.com

About WEBMEDIA - WMADV

Webmedia is a leading global online ad network that delivers what's important, high-quality products for high-quality advertisers. Contact us: Address: St. Haorgim 24, Ashdod, Israel Phone: +972 86229900 Fax: +972 8536851 Email: contacts@wmadv.com
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