RTB Advertising – Just like Wall Street

In Wall Street movies, we often see stock managers pouring over computer screens, waving their hands as they buy and sell stock, making or losing millions. Its high energy, high pressure and incredibly fast paced.

The text is written by WMADV

WMADV-WEBMEDIA

RTB Advertising – Stuart Miles

Pan out to online advertising, and today we see the adoption of real time bidding (RTB) that may not be as high stakes, but is fast paced enough and uses sophisticated computer algorithms to rival the stock market.

RTB buys and sells online advertising in real time, one impression at a time, and online ad network companies like WMADV-Webmedia specialize in RTB for the benefit of advertiser, publisher and user.

So how does RTB work?

Let’s say you visit a given webpage. As it loads, the publisher sends out a “bid request” to thousands of potential advertisers saying that “a 40 year old female, located in North America who recently bought a pair of shoes online and searched for ‘Female Entrepreneurs’ is visiting our site. How much would you pay to run an ad on our webpage right now?”. In a matter of nanoseconds, the publisher receives bids from relevant advertisers and the algorithm would identify the highest bid from the most appropriate advertiser, and their ad would exclusively appear on the webpage while you browse. As soon as you were to leave that page, the ad would change as well.

The entire process is so quick it causes no delay to the user and the advertising is as precise and relevant as can be. WMADV tells that RTB leverages targeted advertising including behavioral, demographic and contextual data and is recognized as one of the most effective methods for online advertising.

Our workers in WMADV are experts in marketing and have a proven ability to successfully match between publishers and advertisers.

WEBMEDIA - WMADV

Webmedia at Webmedia - Wmadv
Webmedia is a leading global online ad network that delivers what's important, high-quality products for high-quality advertisers.

Contact us: Address: St. Haorgim 24, Ashdod, Israel
Phone: +972 86229900
Fax: +972 8536851
Email: contacts@wmadv.com
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WEBMEDIA - WMADV

Webmedia is a leading global online ad network that delivers what's important, high-quality products for high-quality advertisers. Contact us: Address: St. Haorgim 24, Ashdod, Israel Phone: +972 86229900 Fax: +972 8536851 Email: contacts@wmadv.com

About WEBMEDIA - WMADV

Webmedia is a leading global online ad network that delivers what's important, high-quality products for high-quality advertisers. Contact us: Address: St. Haorgim 24, Ashdod, Israel Phone: +972 86229900 Fax: +972 8536851 Email: contacts@wmadv.com
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